E58: How Is AI Impacting SEO & The Future of Growth Agencies?
- Chris McLellan
- 5 hours ago
- 3 min read
As artificial intelligence transforms how we find and consume information, seoplus+ Co-Founder and COO Brock Murray shares what it means for digital marketers and why the fundamentals still matter.
AI & The Future of Search Engine Optimization
In this episode of the Ask AI Podcast, host Elena Putilina sits down with Brock Murray, Co-Founder and COO of seoplus+, a top Canadian marketing agency based in Ottawa. Brock, who recently published his latest book entitled The Plus Principle, shares his front-line insights on how AI and large language models (LLMs) are reshaping the digital marketing landscape, especially SEO.
Brock discusses a noticeable dip in traditional organic traffic and how clients are increasingly reporting leads from platforms like ChatGPT. He explains why this shift signals the rise of Generative Engine Optimization (GEO) and outlines how seoplus+ is helping businesses prepare through education, training, and new tools—including their custom-built data anonymizer for AI workflows.
From the revival of old-school content hubs like Wikipedia and Reddit, to how search strategies must adapt to new user behaviors, Brock highlights the enduring value of fundamentals. He also offers a look at the skillsets needed for the future of marketing and how his team is cultivating a growth mindset to stay ahead of the curve.
Tune in to learn how SEO is transforming in GEO, and why staying curious and adaptive is more critical than ever. Spotify Podcasts Apple Podcasts
What you'll hear
Why traditional SEO tactics are losing traction and how businesses are adapting
What Generative Engine Optimization GEO is and why it matters now
How Brock’s team uses AI responsibly including a custom anonymizer tool
The surprising resurgence of Wikipedia Reddit and Yelp in LLM driven search
What skills and mindsets digital marketers need to stay competitive
How AI is reshaping client education reporting and content strategy
Brock’s take on where search traffic is heading and how to prepare
Episode links
Visit seoplusplus+ at seoplus.ca
Connect with Brock Murray on LinkedIn
Get The Plus Principle by Brock Murray on Amazon
Learn about GEO and more on the seoplus+ blog
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