Guide To OpenAI Products, Pricing, & Alternatives
- Ask AI Team
- Oct 26
- 8 min read
Updated: Nov 22
Struggling to keep up with OpenAI’s expanding product lineup? We’ve simplified it into a clear overview that covers key descriptions, pricing, alternatives, and risks to help you stay organized and informed.
Summary
This post provides a comprehensive overview of the OpenAI Product Portfolio (as of October 2025), summarizing key products across consumer, professional, small business, developer, and enterprise categories.
It covers product descriptions, pricing, target audiences, alternatives, and risks to help everytday professionals understand OpenAI’s expanding ecosystem.
The current portfolio includes core consumer products like ChatGPT Free, ChatGPT Plus, GPT Store, and ChatGPT Atlas, small business tools like ChatGPT for Teams and Sora, and enterprise developer tools like AgentKit, API Platform, ChatGPT Enterprise, and Whisper API.
This post was created by Ask AI, a nonprofit helping people navigate AI adoption through education, collaboration, and practical tools.
Table of Contents
Click to jump to a specific product. Use the 'Back to menu' links to return to this menu.
Consumer:
Professional:
Small Business:
Developer & Enterprise:
Consumer Products
ChatGPT Free
Link: ChatGPT Free
Launch Date: November 30, 2022
Product Type: Text-to-text, text-to-image web application
Target audience: Consumer
Pricing: Free
Description:
ChatGPT is a conversational AI application (chatbot) that users can access via text or voice that answer questions, explain ideas, write or summarize content, support research, solve problems, perform web searches, translate languages, and generate images.
The free version of ChatGPT has a limit of 10 messages every 5 hours for the primary GPT-5 model, after which it reverts to the less capable GPT-5 mini model.
Free users are also limited to one "thinking message" with GPT-5 per day and have stricter caps on advanced features like image generation and data analysis, which may also be slower.
Alternatives:
ChatGPT Atlas
Link: ChatGPT Atlas Home
Launch Date: October 21, 2025
Product Type: Hybrid web browser, search engine, and task automation tool
Pricing: Free for download and search. Agent mode restricted to ChatGPT Plus, ChatGPT Pro, and ChatGPT Business users.
Target audience: Consumer (iPhone & Apple Mac users only)
Description:
OpenAI’s ChatGPT Atlas is a Chromium-based browser for macOS that puts ChatGPT at the center of the web experience. Users can chat about any page, highlight text for quick summaries, and pay for access to an “agentic mode” that can perform automated, multi-step actions such as booking trips or adding items to online shopping carts.
Atlas combines AI answers with traditional web search, but early reviews say its accuracy and local search results trail competitors like Perplexity’s Comet and Google’s Gemini in Chrome. Its minimalist design, memory-based personalization, and AI-driven browsing show OpenAI’s ambition to turn ChatGPT into a full AI operating system, though the first version feels promising but incomplete.
Alternatives:
GPT Store
Link: GPT Store product home
Launch Date: January 10, 2024
Product Type: Bot Marketplace
Target audience: Consumer and small business
Target audience: Consumer and small business
Pricing: Pricing model for ens users unclear at time of writing
Description:
The GPT Store is a marketplace where users can find, share, and use customized versions of ChatGPT called GPTs. It’s available to ChatGPT Plus, Team, and Enterprise users and highlights trending and featured GPTs in categories such as DALL·E, writing, research, education, programming, and lifestyle. Early featured GPTs include AllTrails, Consensus, Khan Academy’s Code Tutor, Canva, Books, and CK-12 Flexi.
Anyone can publish a GPT by verifying their Builder Profile and following OpenAI’s usage and brand guidelines. A revenue program will launch soon for U.S. creators, paying them based on user engagement.
Team and Enterprise customers get access to a private GPT Store with admin controls to manage internal and external GPTs securely.
Professional Products
ChatGPT Plus
Link: ChatGPT Plus
Launch Date: February 1, 2023
Product Type: Multimodal Generative AI Tool
Target audience: Consumer and small business
Pricing: $20 USD Per User Per Month (accurate as of October 2025)
Description:
In addition to increased limits on chat, searches, file uploads, and image generation, ChatGPT Plus unlocks a suite of additional capabilities, essentially products, that are primarily intended for professional users.
Custom GPTs
Personalized versions of ChatGPT that you can design with your own instructions, knowledge, and style so they behave like a custom assistant for specific tasks.
Deep Research
A mode where ChatGPT searches the web in depth, compares sources, and returns a structured summary instead of a quick surface level answer.
Agent Mode
A model that lets ChatGPT take multi step actions on its own like browsing, using tools, and working through a checklist to complete a task with less back and forth.
Scheduled Tasks
Feature that lets users set ChatGPT to automatically run things in the future or on a repeating schedule like daily summaries, reminders, or recurring research.
Sora
Link: Sora home
Launch Date: December 9, 2024
Product Type: Text-To-Image, Text-To-Video web application
Target audience: Content producers, Marketers
Pricing (updated October 2025):
Consumer pricing:
ChatGPT Plus: $20 USD per month, includes up to 50 video generations (480p) per month.
ChatGPT Pro: $200 USD per month, includes unlimited 1080p generations with enhanced quality and watermark-free downloads.
API pricing:
Sora-2 (Standard): $0.10 USD per second for 720p resolution.
Sora-2-Pro: $0.30 USD per second for 720p and $0.50 USD per second for 1080p resolution.
Description:
Sora is OpenAI's text-to-video model that converts text prompts into short videos. It is designed to understand textual inputs deeply and translate them into video sequences that feature highly detailed scenes, complex camera motions, and characters exhibiting vibrant emotions, demonstrating an understanding of language and the physical world.
However, while the rest of the world sees Sora as a video-generation tool, for OpenAI, it is an attempt to create a simulated reality that could lead to Artificial General Intelligence.
Risks:
Can be used to scale deep fake content production
Can be used to improve the effectiveness of misinformation campaigns
Can be used to generate pornographic deep fake videos that pose direct threats to the safety, privacy, and well-being of victims.
Can expose creators to copyright and intellectual property issues (especially if the AI system does not disclose source data).
Alternatives:
Small Business Products:
ChatGPT For Teams
Link: ChatGPT For Teams
Launch Date: January 11, 2024
Product Type: Multi-modal Generative AI Chatbot
Target audience: Small Business
Pricing: Starts at $30 USD per user per month (accurate at time of writing)
Description:
ChatGPT For Teams offer the capabilities of ChatGPT Plus and introduces admin controls to support a dedicated workspace for multiple users.
Developer & Enterprise Products
OpenAI AgentKit
Link: AgentKit home
Launch Date: October 6, 2025
Product Type: AI Automation Development Platform
Target audience: Operations, Marketing, Sales, Customer Support, IT
Pricing: Free. ChatKit and Evals are now generally available to all developers, while Agent Builder and Connector Registry are in beta. Connector Registry access requires a Global Admin Console, available to select API, ChatGPT Enterprise, and Edu customers. All these tools are included at no extra cost under standard API model pricing, with a standalone Workflows API and ChatGPT agent deployment options coming soon.
Description:
AgentKit is a new suite of tools from OpenAI that helps developers and enterprises build, deploy, and optimize AI agents more easily and reliably. It replaces the old, fragmented process of using separate tools for orchestration, connectors, evals, and UI setup.
The kit includes Agent Builder, a drag-and-drop visual canvas for designing and versioning multi-agent workflows with built-in Guardrails for safety; Connector Registry, a central hub for managing data and tool integrations (Dropbox, Google Drive, SharePoint, Teams, and third-party MCPs); and ChatKit, a toolkit for embedding branded, chat-based agent experiences directly into apps and websites. It also introduces expanded Evals capabilities (like Datasets, Trace Grading, Automated Prompt Optimization, and Third-Party Model Suppor) to test and improve agent performance.
Developers can further enhance reasoning models through Reinforcement Fine-Tuning (RFT), including Custom Tool Calls and Custom Graders for more control.
Agent Builder and Connector Registry are in beta, while ChatKit and the new Evals tools are available now under standard API pricing, with a Workflows API and direct agent deployment options coming soon.
Risks:
Increased legal and compliance risk due to misalignment of agents with policies and regulations.
Increased security risks related to AI Agents handling sensitive data, creating vulnerability to cyber threats, hacking, and data breaches.
Increase in unethical actions taken by AI agents that are not aligned with organizational values.
Increased disruption of employee experience, including redundancy, reassignment, and re-training.
Alternatives:
API Platform
Link: API Platform
Launch Date: November 6, 2023
Product Type: Generative AI API
Target audience: IT, Developers
Pricing: Costs vary between models, with GPT-4 and GPT-3.5 Turbo offering different context limits and pricing for input and output tokens. The GPT-4 8K model, suitable for detailed content, costs $0.03 per 1K input tokens and $0.06 per 1K output tokens.
Description:
The OpenAI API provides a general-purpose "text in, text out" interface that can be applied to a wide range of English language tasks. It allows for text completions based on given prompts, and its performance can be honed for specific tasks through training on provided datasets or learning from user feedback.
The API supports models from the GPT-3 family, offering various speed and throughput improvements to accommodate the rapid advancements in machine learning. The API emphasizes data privacy, ensuring inputs and outputs are not used for training. Features include text generation, embeddings for data representation, and assistants for task automation.
Tokenization processes text into manageable units, with limitations based on the model's context length.
Alternatives: Anthropic API, Meta LLama 4 Maverick API, Google Gemini API
ChatGPT Enterprise
Link: ChatGPT Enterprise
Launch Date: August 28, 2023
Product Type: Multimodal Generative AI Tool
Target audience: Marketing, Operations, Finance, IT
Pricing: Customized. Estimates suggest that ChatGPT Enterprise has an average cost of approximately $60 USD per user. ChatGPT Enterprise offers a 32,000 token limit, roughly equating to 25,000 words, which allows for lenghthier and more complex prompts. This version is designed for companies requiring sophisticated AI tools for data-intensive tasks, setting it apart from the general-use ChatGPT Plus.
Description:
ChatGPT Enterprise provides features like enterprise-grade security, privacy with SOC 2 compliance, and data encryption. It offers unlimited, higher-speed GPT-4 access and supports longer inputs with 32k token context windows, enhancing data analysis and customization for organizational use.
The platform ensures customer data privacy, not using data for model training, and includes management tools for large-scale deployment.
Additional capabilities include shareable chat templates and API credits for custom solutions, aiming to make teams more creative and productive by assisting with a variety of tasks.
Risks:
Increased customer dissatisfaction due to inaccurate or mistranslated customer service responses.
Increased exposure to customer lawsuits (example) due to sharing of inaccurate information.
Increased exposure to copyright infringement risk.
Increased corporate governance risk due to hallucinations in financial performance reporting.
Risk of illegal or unethical use by employees, particulalrly in the absence of clear AI at work policies
Increased operating costs due to unchecked use of cloud-based AI
Negative impact on corporate sustainability goals due to high energy consumption related to AI tools
Increased flagging by email spam filters due to spamming caused by marketing automation.
Exposure to data privacy regulation risk due to leaking of sensitive data.
Risks related to contravention of open-source licenses.
Whisper API
Link: Whisper API
Launch Date: March 1, 2023
Product Type: Speech Recognition API
Target audience: IT, Developers
Pricing : The price of Whisper is $0.006 USD per minute or $0.0001 USD per second (rounded to seconds per pricelist). 1000 seconds (16:40) would be $0.10 USD.
Description:
Whisper is OpenAI’s open-source speech recognition model that converts spoken audio into text and supports many languages. It's still active, but newer models now offer faster, more accurate transcription.
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